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This clear distilled Korean spirit, made from rice, wheat, barley or sweet potatoes, is one of the world's best-selling liquors by volume, with over 3 billion bottles consumed in South Korea in 2004 alone. It shares a family tree with China's baijiu. Which drink connects China and Korea?
Soju became Korea's signature drink after being popularized in the 20th century. A landmark 1996 Korean Supreme Court decision struck down regional restrictions on soju sales, opening the market to national brands like Jinro.