Which fizzy drink was tested by the Coca-Cola Company in 1994 in cities including Austin, Texas and Denver, Colorado, aimed at Generation X with cynical, art-heavy cans, but never captured more than 3 percent of the market and was quietly killed off within two years?

Question

Accepted Answer

OK Soda. OK Soda was Coca-Cola's 1994 attempt to market a moody, ironic drink to Generation X. Test-launched in cities like Austin and Denver, its art cans became cult items but sales never took off, and it was pulled after less than two years.