Which American soft drink's 1992 'Number Fever' marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, triggering riots and five deaths, while Saudi Arabia is listed among the markets where this brand outsells its main global competitor?

Question

Accepted Answer

Pepsi. Pepsi's 1992 Number Fever campaign in the Philippines accidentally distributed 800,000 winning bottle caps for the 1 million peso grand prize, leading to riots and five deaths. In Saudi Arabia, Pepsi outsells Coca-Cola as it also does in Oman, India, Pakistan, and Egypt.